In a purchase situation in which the consumer requires no additional information, the consumer would be using:
A) extensive problem solving.
B) routine problem solving.
C) limited problem solving.
D) primary problem solving.

Question

Quizplus · Accepted Answer

Routine problem solving refers to a situation where the consumer has made similar purchases before and has enough information to make a quick decision without any additional information.

In a Purchase Situation in Which the Consumer Requires No