The consumer-related model of decision making which views the consumer as a thinking problem solver is the:
A) emotional model.
B) cognitive model.
C) active model.
D) passive model.

Question

Quizplus · Accepted Answer

The cognitive model of decision making suggests that the consumer is an active problem solver who engages in information search, evaluation, and selection of alternatives based on their beliefs, attitudes, and preferences. This model emphasizes that consumers are rational and make decisions based on careful processing of information.

The Consumer-Related Model of Decision Making Which Views the Consumer