Consumers are perceived as impulsive and irrational purchasers, ready to yield to the arms and aims of marketers in which model of decision making?
A) Cognitive model.
B) Emotional model.
C) Active model.
D) Passive model.

Question

Quizplus · Accepted Answer

In the passive model of decision making, consumers are viewed as impulsive and irrational, easily influenced by marketers' strategies. This contrasts with models that see consumers as more active, rational, or emotionally driven in their decision-making processes.

Consumers Are Perceived as Impulsive and Irrational Purchasers, Ready to Yield