Pre-purchase search begins when a consumer perceives a need that might be satisfied by the purchase and consumption of a product.

Question

Quizplus · Accepted Answer

This is a correct statement about pre-purchase behavior. Pre-purchase search begins when a consumer realizes they have a need (e.g. hunger, desire for a new gadget, etc.) that could be met by making a purchase, and starts seeking information about available products and retailers before making a decision to buy.

Pre-Purchase Search Begins When a Consumer Perceives a Need That