When consumers have narrowed the number of brands they will consider to a small manageable subset, they have formed an inert set.

Name: When consumers have narrowed the number of brands they will consider to a small manageable subset, they have formed an inert set.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When consumers have narrowed the number of brands they will consider to a small manageable subset, they have formed a consideration set, not an inert set. The inert set consists of brands consumers are aware of but are indifferent towards.

When Consumers Have Narrowed the Number of Brands They Will