The first group of people to purchase a new product are called consumer innovators.
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Q65: A market-oriented definition is used to study
Q66: Discontinuous innovation allows consumers to maintain current
Q67: Relative advantage is the degree to which
Q68: Interpersonal sources tend to be most valuable
Q69: A market-oriented approach to defining innovation judges
Q71: The degree to which consumers feel a
Q72: The framework for exploring consumer acceptance of
Q73: The rate of adoption is concerned with
Q74: A continuous innovation has the least disruptive
Q75: The first stage in the adoption process
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