The framework for exploring consumer acceptance of new products is drawn from the area of research known as the diffusion of innovations.
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Q67: Relative advantage is the degree to which
Q68: Interpersonal sources tend to be most valuable
Q69: A market-oriented approach to defining innovation judges
Q70: The first group of people to purchase
Q71: The degree to which consumers feel a
Q73: The rate of adoption is concerned with
Q74: A continuous innovation has the least disruptive
Q75: The first stage in the adoption process
Q76: Some researchers define consumer innovators in terms
Q77: An innovator describes those consumers who are
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