An innovator describes those consumers who are the first to purchase a new product.
Correct Answer:
Verified
Q72: The framework for exploring consumer acceptance of
Q73: The rate of adoption is concerned with
Q74: A continuous innovation has the least disruptive
Q75: The first stage in the adoption process
Q76: Some researchers define consumer innovators in terms
Q78: In terms of social character, consumer innovators
Q79: When the Gillette MACH3 razor was introduced,
Q80: In the adoption process, the persuasion stage
Q81: What are the reasons a firm might
Q82: A positive relationship exists between innovative consumer
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