In the adoption process, the persuasion stage describes the consumer engaging in activities that lead to a choice either to adopt or reject the innovation.
Correct Answer:
Verified
Q75: The first stage in the adoption process
Q76: Some researchers define consumer innovators in terms
Q77: An innovator describes those consumers who are
Q78: In terms of social character, consumer innovators
Q79: When the Gillette MACH3 razor was introduced,
Q81: What are the reasons a firm might
Q82: A positive relationship exists between innovative consumer
Q83: The relationship between innovative behaviour and heavy
Q85: How do marketers define a consumer innovator?
Q92: Consumer innovators are more socially accepted and
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents