A firm that keeps the price of its product constant while reducing the amount of product in a package and purposefully making the package look as much like it did before the reduction would most likely be guilty of:
A) packaging-to-price deception.
B) misleading labelling.
C) misleading advertising.
D) exploitative advertising.

Question

Quizplus · Accepted Answer

This practice is commonly referred to as packaging-to-price deception, as the price remains the same while the amount of product decreases without clear notification to the consumer. It can mislead consumers into thinking they are getting the same amount of product for the same price, when in fact they are not.

A Firm That Keeps the Price of Its Product Constant