Question 1

In the United States, the consumers' bill of rights set the stage for the consumer movement.

Accepted Answer

The Consumer Bill of Rights was first introduced by President John F. Kennedy in 1962 and set the stage for the consumer movement that followed.

Question 2

Public attitudes towards consumerism are likely to remain strong and, increasingly, consumers are willing to be active consumerists.

Accepted Answer

The statement suggests that public attitudes towards consumerism will remain strong and consumers will become more active in their consumerism, indicating a belief that the answer is true.

Question 3

Teleological theory deals with the methods and intentions involved with a particular behaviour.

Accepted Answer

Teleological theory focuses on the consequences or outcomes of actions to determine their morality, rather than the methods or intentions behind them.

Question 4

A highly ethical corporate environment encourages unethical practices such as misleading conduct of their employees.

Accepted Answer

A highly ethical corporate environment promotes ethics and integrity throughout the organization. It encourages employees to behave ethically and adhere to high ethical standards. Therefore, it is unlikely to encourage unethical practices, such as misleading conduct of their employees.

Question 5

Consumer research priorities for the new millennium include:
A) how the marketplace can be improved so consumers can make better decisions.
B) in what ways economic and social welfare transactions can lead to greater consumer satisfaction.
C) how the market can be improved so consumers can be more satisfied with their consumption.
D) all of the above are priorities.

Accepted Answer

The answer of Consumer research priorities for the new millennium...

Question 6

In Australia, the major legislation that impacts on consumer-related marketing activities is the Trade Practices Act.

Accepted Answer

The Trade Practices Act (now replaced by the Competition and Consumer Act 2010) is a major piece of legislation in Australia that regulates consumer-related marketing activities.

Question 7

Shoplifting and price tag switching are not examples of unethical consumer practices.

Accepted Answer

Shoplifting and price tag switching are examples of unethical consumer practices as they involve stealing or deceiving the retailer to get products at a lower price than intended.

Question 8

Utilitarianism is a teleological moral theory.

Accepted Answer

Utilitarianism is a teleological moral theory because it focuses on the consequences or outcomes of actions, rather than on the actions themselves. The moral rightness or wrongness of an action is determined by the amount of happiness or pleasure it produces for the greatest number of people, also known as the principle of utility. Thus, the end goal or purpose of morality in utilitarianism is to maximize overall happiness or well-being.

Question 9

Researchers have found that _____ and _____ have provided the best explanation of differences in nutritional knowledge and behaviour between children.
A) demographics; location
B) family characteristics; habits
C) social well-being; economic well-being
D) personality; age

Accepted Answer

The answer of Researchers have found that _____ and _____...

Question 10

As she was putting away the groceries from a recent shopping trip, Sally noticed that her favourite cereal suddenly had fifty grams less in the box even though the price and box had remained the same size. This is an example of:
A) misleading advertising.
B) misleading labelling.
C) packaging-to-price deception.
D) exploitative advertising.

Accepted Answer

This is an example of packaging-to-price deception, where the quantity of the product is reduced without a corresponding decrease in price or change in packaging size, misleading consumers into thinking they are purchasing the same amount as before.

Question 11

The best way to supply consumers with nutritional information is to:
A) send them on a nutrition course.
B) provide them with detailed numeric information.
C) provide them with nutritional 'flags'.
D) omit this information as they don't understand it.

Accepted Answer

Providing consumers with nutritional flags, such as labeling products with symbols indicating high or low amounts of certain nutrients, is a clearer and more accessible way to convey nutritional information. Numeric information may be overwhelming and difficult to interpret for some consumers, while sending them on a nutrition course may not be feasible or appealing for everyone. Omitting this information would not empower consumers to make informed choices.

Question 12

The distribution of educational materials can be a key component in a firm's effort to develop a one-on-one consumer contact that has been identified as:
A) relationship marketing.
B) interactive marketing.
C) informational marketing.
D) direct contact marketing.

Accepted Answer

Relationship marketing focuses on building long-term relationships with customers rather than on individual transactions. Distributing educational materials can be part of this strategy by providing value to customers and fostering a connection.

Question 13

Unethical practices can be related to all elements of the marketing mix.

Accepted Answer

Unethical practices can be related to all elements of the marketing mix, such as in pricing, promotion, product, and distribution. Examples of unethical practices include misleading advertising, price gouging, selling harmful products, and exploiting vulnerable populations.

Question 14

The area of research that has been said to 'present the best of all possible worlds to the research scholar' is:
A) new product development research.
B) consumer needs research.
C) consumer information research.
D) social policy research.

Accepted Answer

The answer of The area of research that has been...

Question 15

A firm that keeps the price of its product constant while reducing the amount of product in a package and purposefully making the package look as much like it did before the reduction would most likely be guilty of:
A) packaging-to-price deception.
B) misleading labelling.
C) misleading advertising.
D) exploitative advertising.

Accepted Answer

This practice is commonly referred to as packaging-to-price deception, as the price remains the same while the amount of product decreases without clear notification to the consumer. It can mislead consumers into thinking they are getting the same amount of product for the same price, when in fact they are not.

Question 16

The best defence against possible marketing abuse for consumers is:
A) protective legislation.
B) better government policy.
C) protective regulation.
D) better product knowledge.

Accepted Answer

While protective legislation and regulation can be helpful, they are not always effective and can be difficult to enforce. Better government policy can also be helpful, but it is ultimately up to individual consumers to educate themselves about products and marketing tactics. By gaining better product knowledge, consumers can make informed decisions and be better equipped to identify and avoid marketing abuse.

Question 17

Manufacturing inflammable stuffed animals is an example of unethical consumer practices.

Accepted Answer

The answer of Manufacturing inflammable stuffed animals is an example...

Question 18

Employee surveys reveal that superiors often reward those employees who engage in ethical behaviour.

Accepted Answer

Employee surveys have shown that superiors tend to reward employees who demonstrate ethical behavior, usually by recognizing and acknowledging their efforts, offering promotions or bonuses, or providing additional support and resources to help them excel in their roles. This is because employees who act ethically are seen as trustworthy, reliable, and committed to the success of the organization, which can help to build a positive and productive work culture.

Question 19

New public policies that affect marketing are usually the outcome of marketplace abuses brought to the attention of policymakers through the media, consumer advocacy groups and professional or industry associations.

Accepted Answer

New public policies related to marketing are often created in response to issues or concerns that have been brought forward by various groups, such as the media, consumers, or industry organizations. These policies may aim to regulate certain marketing practices or protect consumers from deceptive or harmful advertising.

Question 20

Cooperating with the government agencies, non-profit organisations and consumer groups in their consumer education programs is not one of the strategies available to businesses to reduce the impact of consumer activism.

Accepted Answer

Cooperating with the government agencies, non-profit organisations and consumer groups in their consumer education programs is one of the strategies available to businesses to reduce the impact of consumer activism.

Quiz 16: Public policy and consumer protection

In the United States, the consumers' bill of rights set the stage for the consumer movement.

Public attitudes towards consumerism are likely to remain strong and, increasingly, consumers are willing to be active consumerists.

Teleological theory deals with the methods and intentions involved with a particular behaviour.

A highly ethical corporate environment encourages unethical practices such as misleading conduct of their employees.

Consumer research priorities for the new millennium include:

In Australia, the major legislation that impacts on consumer-related marketing activities is the Trade Practices Act.

Shoplifting and price tag switching are not examples of unethical consumer practices.

Utilitarianism is a teleological moral theory.

Researchers have found that _ and _ have provided the best explanation of differences in nutritional knowledge and behaviour between children.

As she was putting away the groceries from a recent shopping trip, Sally noticed that her favourite cereal suddenly had fifty grams less in the box even though the price and box had remained the same size. This is an example of:

The best way to supply consumers with nutritional information is to:

The distribution of educational materials can be a key component in a firm's effort to develop a one-on-one consumer contact that has been identified as:

Unethical practices can be related to all elements of the marketing mix.

The area of research that has been said to 'present the best of all possible worlds to the research scholar' is:

A firm that keeps the price of its product constant while reducing the amount of product in a package and purposefully making the package look as much like it did before the reduction would most likely be guilty of:

The best defence against possible marketing abuse for consumers is:

Manufacturing inflammable stuffed animals is an example of unethical consumer practices.

Employee surveys reveal that superiors often reward those employees who engage in ethical behaviour.

New public policies that affect marketing are usually the outcome of marketplace abuses brought to the attention of policymakers through the media, consumer advocacy groups and professional or industry associations.

Cooperating with the government agencies, non-profit organisations and consumer groups in their consumer education programs is not one of the strategies available to businesses to reduce the impact of consumer activism.