A marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and so collects monthly data for 25 firms. He estimates the model: Sales = β₀ + β₁ Advertising + ε. The following table shows a portion of the regression results. When testing whether Advertising is significant at the 10% significance level, the conclusion is to ________. A) reject H₀; we can conclude advertising is significant B) not reject H₀; we cannot conclude advertising is significant C) reject H₀; we cannot conclude advertising is significant D) not reject H₀; we can conclude advertising is significant

Question

Quizplus · Accepted Answer

The Answer of A marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and so collects monthly data for 25 firms. He estimates the model: Sales = β₀ + β₁ Advertising + ε. The following table shows a portion of the regression results. When testing whether Advertising is significant at the 10% significance level, the conclusion is to ________. A) reject H₀; we can conclude advertising is significant B) not reject H₀; we cannot conclude advertising is significant C) reject H₀; we cannot conclude advertising is significant D) not reject H₀; we can conclude advertising is significant

A Marketing Analyst Wants to Examine the Relationship Between Sales