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A Marketing Analyst Wants to Examine the Relationship Between Sales

Question 54

Multiple Choice

A marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and so collects monthly data for 25 firms. He estimates the model: Sales = β0 + β1 Advertising + ε. The following table shows a portion of the regression results. A marketing analyst wants to examine the relationship between sales (in $1,000s)  and advertising (in $100s)  for firms in the food and beverage industry and so collects monthly data for 25 firms. He estimates the model: Sales = β<sub>0</sub> + β<sub>1</sub> Advertising + ε. The following table shows a portion of the regression results.   When testing whether the slope coefficient differs from 3, the critical values at the 5% significance level are −2.069 and 2.069. The conclusion to the test is to ________. A)  reject H<sub>0</sub>; we can conclude the slope coefficient differs from 3 B)  not reject H<sub>0</sub>; we can conclude the slope coefficient differs from 3 C)  reject H<sub>0</sub>; we cannot conclude the slope coefficient differs from 3 D)  not reject H<sub>0</sub>; we cannot conclude the slope coefficient differs from 3 When testing whether the slope coefficient differs from 3, the critical values at the 5% significance level are −2.069 and 2.069. The conclusion to the test is to ________.


A) reject H0; we can conclude the slope coefficient differs from 3
B) not reject H0; we can conclude the slope coefficient differs from 3
C) reject H0; we cannot conclude the slope coefficient differs from 3
D) not reject H0; we cannot conclude the slope coefficient differs from 3

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