There is much more emphasis on personal selling in consumer markets than in B2B markets.

Name: There is much more emphasis on personal selling in consumer markets than in B2B markets.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In B2B markets, there is usually a longer and more complex sales process that involves multiple decision-makers, making personal selling more important than in consumer markets where the focus can be on advertising and branding.

There Is Much More Emphasis on Personal Selling in Consumer