Marketing research is the analysis of markets to determine opportunities and challenges and to find the information needed to make good marketing decisions.

Question

Quizplus · Accepted Answer

Marketing research is defined as the process of collecting and analyzing data from markets to help companies better understand their consumers and make informed decisions about their marketing strategies. This includes identifying opportunities, challenges, and potential barriers to success. Therefore, the statement is true.

Marketing Research Is the Analysis of Markets to Determine Opportunities