__________ is a marketing strategy with a Goal to keep individual customers over time by offering them new products that exactly meet their requirements.
A) Relationship marketing
B) Marketing management
C) Niche marketing
D) Target marketing

Question

Quizplus · Accepted Answer

Relationship marketing is a marketing strategy that focuses on building long-term relationships with individual customers by meeting their specific needs and preferences. This is achieved by offering personalized products and services that are tailored to their unique requirements, and by providing ongoing support and communication to maintain strong connections over time. Relationship marketing is designed to foster customer loyalty and retention, and to maximize the lifetime value of each customer.

__________ Is a Marketing Strategy with a Goal to Keep