The __________ consists of everything that consumers evaluate when deciding whether to purchase a good or service.
A) Product line
B) Product mix
C) Total product offer
D) Product life cycle

Question

Quizplus · Accepted Answer

The total product offer encompasses everything that consumers evaluate when deciding whether to purchase a good or service, including not only the physical product, but also its accompanying features, warranties, customer service, and overall brand reputation. Product line refers to a group of related products offered by a company, product mix refers to the entire range of products offered by a company, and product life cycle refers to the stages a product goes through from introduction to decline. None of these options fully encompass everything that consumers evaluate when making purchasing decisions.

The __________ Consists of Everything That Consumers Evaluate When Deciding