Which of the following is a potential component of a total product offer?
A) Brand name
B) Convenience
C) Guarantee
D) All of the responses are correct

Question

Quizplus · Accepted Answer

All of the responses are correct. Brand name, convenience, and guarantee are all potential components of a total product offer. A total product offer includes everything that a customer perceives as being of value when deciding to purchase a product or service. This includes not only the physical product, but also the brand reputation, convenience of purchasing and using the product, and any warranties or guarantees that come with it.

Which of the Following Is a Potential Component of a Total