__________ is research that a marketer creates; that is,the marketer implements the collection of the data firsthand.
A) Primary research
B) Secondary research
C) Unique research
D) Firsthand research

Question

Quizplus · Accepted Answer

Primary research is research that a marketer creates or conducts firsthand to collect new and original data. It involves the use of techniques such as surveys, interviews, focus groups, and observation to gather information from targeted audiences. Primary research is highly customized and specific to the needs of the marketer, and it provides a rich source of data for decision-making.

__________ Is Research That a Marketer Creates; That Is,the Marketer