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Quantitative Methods for Business Study Set 1
Quiz 9: Linear Programming Applications
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Question 21
Essay
The SMM Company,which is manufacturing a new instant salad machine,has $280,000 to spend on advertising.The product is only to be test marketed initially in the Dallas area.The money is to be spent on an advertising blitz during one weekend (Friday,Saturday,and Sunday)in January,and SMM is limited to television advertising. The company has three options available: daytime advertising,evening news advertising and the Super Bowl.Even though the Super Bowl is a national telecast,the Dallas Cowboys will be playing in it,and hence,the viewing audience will be especially large in the Dallas area.A mixture of one-minute TV spots is desired.The table below gives pertinent data:
SMM has decided to take out at least one ad in each option.Further,there are only two Super Bowl ad spots available.There are 10 daytime spots and 6 evening news spots available daily.SMM wants to have at least 5 ads per day,but spend no more than $50,000 on Friday and no more than $75,000 on Saturday.Formulate and solve a linear program to help SMM decide how the company should advertise over the weekend.
Question 22
True/False
For the multiperiod production scheduling problem in the textbook,period n - 1's ending inventory variable was also used as period n's beginning inventory variable.
Question 23
True/False
The primary limitation of linear programming's applicability is the requirement that all decision variables be nonnegative.
Question 24
Essay
National Wing Company (NWC)is gearing up for the new B-48 contract.Currently NWC has 100 equally qualified workers.Over the next three months NWC has made the following commitments for wing production:
Each worker can either be placed in production or can train new recruits.A new recruit can be trained to be an apprentice in one month.The next month,he,himself,becomes a qualified worker (after two months from the start of training).Each trainer can train two recruits.The production rate and salary per employee is estimated below.
At the end of July,NWC wishes to have no recruits or apprentices but have at least 140 full-time workers.Formulate and solve a linear program for NWC to accomplish this at minimum total cost.
Question 25
Essay
Winslow Savings has $20 million available for investment.It wishes to invest over the next four months in such a way that it will maximize the total interest earned over the four month period as well as have at least $10 million available at the start of the fifth month for a high rise building venture in which it will be participating. For the time being,Winslow wishes to invest only in 2-month government bonds (earning 2% over the 2-month period)and 3-month construction loans (earning 6% over the 3-month period).Each of these is available each month for investment.Funds not invested in these two investments are liquid and earn 3/4 of 1% per month when invested locally. Formulate and solve a linear program that will help Winslow Savings determine how to invest over the next four months if at no time does it wish to have more than $8 million in either government bonds or construction loans.
Question 26
Essay
Larkin Industries manufactures several lines of decorative and functional metal items.The most recent order has been for 1200 door lock units for an apartment complex developer.The sales and production departments must work together to determine delivery schedules.Each lock unit consists of three components: the knob and face plate,the actual lock itself,and a set of two keys.Although the processes used in the manufacture of the three components vary,there are three areas where the production manager is concerned about the availability of resources.These three areas,their usage by the three components,and their availability are detailed in the table.
A quick look at the amounts available confirms that Larkin does not have the resources to fill this contract.A subcontractor,who can make an unlimited number of each of the three components,quotes the prices below.
Develop a linear programming model that would tell Larkin how to fill the order for 1200 lock sets at the minimum cost.
Question 27
Essay
A&C Distributors is a company that represents many outdoor products companies and schedules deliveries to discount stores,garden centers,and hardware stores.Currently,scheduling needs to be done for two lawn sprinklers,the Water Wave and Spring Shower models.Requirements for shipment to a warehouse for a national chain of garden centers are shown below.
Let S
ij
be the number of units of sprinkler i shipped in month j,where i = 1 or 2,and j = 1,2,or 3.Let W
ij
be the number of sprinklers that are at the warehouse at the end of a month,in excess of the minimum requirement. a Write the portion of the objective function that minimizes shipping costs. b.An inventory cost is assessed against this ending inventory.Give the portion of the objective function that represents inventory cost. c.There will be three constraints that guarantee,for each month,that the total number of sprinklers shipped will not exceed the shipping capacity.Write these three constraints. d.There are six constraints that work with inventory and the number of units shipped,making sure that enough sprinklers are shipped to meet the minimum requirements.Write these six constraints.
Question 28
True/False
Compared to the problems in the textbook,real-world problems generally require more variables and constraints.
Question 29
True/False
A company makes two products,A and B.A sells for $100 and B sells for $90.The variable production costs are $30 per unit for A and $25 for B.The company's objective could be written as: MAX 190x
1
- 55x
2
.