Business intelligence refers to the
A)use of industrial espionage to capture data about competitors.
B)use of data contained in a data warehouse for strategic planning.
C)publications provided by industry consultants and news letters.
D)systematic application of online search engines like Google to identify industry-specific trends and benchmarks.

Question

Quizplus · Accepted Answer

Business intelligence involves the use of data analysis tools and techniques to access, integrate, analyze, and interpret data stored in a data warehouse to gain insights into business performance and inform strategic decision-making. Options A, C, and D do not accurately describe business intelligence.

Business Intelligence Refers to the