Bobby Burns,CEO of Maudlin Motors,walked into the office of Tom Sanchez,chief information officer."Tom," he said."We need some way of getting a better handle on our overall performance.The financial reports are all well and good,but we need to track customer satisfaction and other aspects of the business." Tom should recommend that Maudlin Motors
A)implement a data warehouse system.
B)set up a data mining operation.
C)use online analytical processing (OLAP.)
D)implement balanced scorecard reporting.

Question

Quizplus · Accepted Answer

The CEO's request indicates a need for a comprehensive approach to measure performance. The Balanced Scorecard methodology provides a framework that can measure financial and non-financial factors, including customer satisfaction. Therefore, implementing balanced scorecard reporting would be the best choice for Maudlin Motors to get a better handle on their overall performance. Options A, B, and C may provide some benefits, but they are not as suitable for the comprehensive approach that the CEO is looking for.

Bobby Burns,CEO of Maudlin Motors,walked into the Office of Tom