Ken pushed very hard to go with the bubble project rather than the wave project.There have been several cost overruns, the project is two weeks beyond its finish date, and the technology just isn't working out as planned.Ken increases the funding for the third time and hires three new designers to help revamp the look of the product.Ken is engaging in ______.
A)escalation of commitment
B)goal directed behavior
C)selective perception
D)a fundamental attribution error
E)projection

Question

Quizplus · Accepted Answer

Ken is exhibiting escalation of commitment by continuing to invest time, money, and resources into a failing project despite multiple setbacks and cost overruns. Increasing the funding and hiring more designers to try and improve the project demonstrates an unwillingness to cut losses and move on.

Ken Pushed Very Hard to Go with the Bubble Project