To improve customer profitability, companies should:
A)strictly enforce their volume-based price discounting policy
B)track discounts by customer
C)track discounts by sales person
D)Both B and C are correct.

Question

Quizplus · Accepted Answer

By tracking discounts by customer and sales person, companies can identify which customers are receiving larger discounts and which sales people are providing those discounts. This can help the company make strategic decisions about how to adjust pricing to improve profitability, such as offering smaller discounts to more profitable customers or providing additional training to sales people who are providing excessive discounts. Enforcing strict volume-based price discounting policies can also help to prevent excessive discounts and improve profitability, but it is not the only solution.

To Improve Customer Profitability, Companies Should