There are two alternative pathways to persuading others. One leads us to respond to persuasive arguments on the basis of snap judgements. This is known as the ________.

Question

Quizplus · Accepted Answer

The peripheral route leads us to respond to persuasive arguments on the basis of snap judgments, while the central route involves a more thoughtful consideration of the arguments presented. Choices A, C, and D are not related to the two pathways of persuasion.

There Are Two Alternative Pathways to Persuading Others