When Sam went looking for a new car, he met a beautiful saleswoman who described the beauty of the car and its flashiness, and how good Sam would look driving it. She did not mention the poor fuel consumption, the exorbitant price, and the poor road performance. Sam made a snap decision to buy the car from the persuasive saleswoman. Sam was using which alternative pathway in making a decision?

Question

Quizplus · Accepted Answer

The peripheral route refers to decision-making based on peripheral cues like attractiveness or credibility of the source, rather than on the central merits or facts of the argument. In this scenario, the saleswoman's description of the car's beauty and Sam's desire to look good driving it led him to make a decision based on peripheral cues rather than considering the more central aspects of the car's performance and price.

When Sam Went Looking for a New Car, He Met