Question 1

Generation Y are driving the educational software and technology markets.They were raised in an era of affluence.Who are the group that preceded them and what did they experience?

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Question 2

Why is the study of demography important?

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Question 3

Canada is shifting from a society dominated by British and Western European culture toward a society characterized by many racial and ethnic minorities.Name the term used to describe this new society.

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Question 4

What is the first step in learning to make good ethical decisions?

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Question 5

Why are "component lifestyles" important for marketers to understand?

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Question 6

What are ethics?

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Question 7

During what stage of ethical development would an individual most likely be described as childlike?

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Question 8

List the four levels of the social responsibility pyramid.

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Question 9

During which stage of ethical development would an individual most likely be described as "egocentric" or concerned only with himself?

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Question 10

A new trend in the form of a new social contract between employer and employee regarding job security is emerging.How is the responsibility for ensuring job security shared?

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Question 11

According to management expert Peter Drucker,what are the basic dimensions of social responsibility?

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Question 12

What are the questions that a manager might ask him- or herself about the ethics of a decision,if he is using the three question test?

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Question 13

What is the term used to describe the group consisting of the employees,investors,suppliers,and consumers of a manufacturer of laboratory equipment?

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Question 14

Name the group that is the largest mass market demographic in Canada.

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Quiz 3: Social Trends, social Responsibility, and Making Ethical Decisions in Business