Revlon is in financial trouble; its total debt is 150 percent greater than its total assets.To increase sales,the cosmetics manufacturer hired actress Halle Berry to be its spokesperson.The company hopes Berry will act as which of the following influences on consumers?
A) an opinion leader
B) a service provider
C) an innovator
D) a target recipient

Question

Quizplus · Accepted Answer

As a spokesperson, Halle Berry will be seen as an authority and influencer in the beauty industry. Consumers may perceive her as an opinion leader and be more likely to try Revlon's products based on her endorsement.

Revlon Is in Financial Trouble; Its Total Debt Is 150