When compared to the consumer market,the business-to-business market is BEST described by which of the following?
A) It uses more direct channels of distribution.
B) It is lower in volume.
C) It bases buying decision more on emotions than rational thought.
D) It is more geographically dispersed.

Question

Quizplus · Accepted Answer

Business-to-business markets often use more direct channels of distribution because transactions typically involve larger quantities and more complex products, requiring closer relationships between buyers and sellers.

When Compared to the Consumer Market,the Business-To-Business Market Is BEST