Topik is a product that is sprayed on thinning hair to make the hair appear thicker.The manufacturer has identified its potential market as blue-collar workers who earn less than $30,000 per year,are divorced,and who like to think of themselves as weekend athletes.Which segmentation variables are being used to identify the Topik target market?
A) benefit and geographic
B) psychographic and volume
C) demographic and psychographic
D) demographic,geographic,and psychographic

Question

Quizplus · Accepted Answer

The manufacturer is using demographic variables (income level and marital status) and psychographic variables (self-perception as weekend athletes) to identify the target market for Topik. Benefit and geographic variables are not mentioned as factors in the segmentation. Volume is not relevant to this specific product. Therefore, the best choice is C.

Topik Is a Product That Is Sprayed on Thinning Hair