Selling more rainwear in Vancouver than in Edmonton due to the annual rainfall is an example of which type of marketing segmentation?
A) psychographic
B) demographic
C) geographic
D) psychological

Question

Quizplus · Accepted Answer

The given scenario is an example of geographic segmentation, which involves dividing a market based on the physical location or geography of a customer. In this case, the difference in annual rainfall between Vancouver and Edmonton is used as a basis for market segmentation.

Selling More Rainwear in Vancouver Than in Edmonton Due to the Annual