A marketer who took the city and the climate into consideration as marketing variables was concerned about which type of segmentation?

Question

Quizplus · Accepted Answer

Geographic segmentation focuses on dividing a market into different geographical units, such as regions, cities, or neighborhoods. In this case, the marketer took the city as a segmentation variable, suggesting that geographic segmentation was used. Additionally, taking the climate into consideration also indicates geographic segmentation since climate can vary by region.

A Marketer Who Took the City and the Climate into Consideration