The 7-member Beauchamp family recently purchased a mini-van because the ads for a GM Horizon showed that it could haul 8 or more people and still have room for books,bags,and sports equipment.GM Horizon was using which of the following forms of segmentation in its advertising?
A) volume
B) psychographic
C) benefit
D) geographic

Question

Quizplus · Accepted Answer

The advertising for the GM Horizon is using benefit segmentation by emphasizing the benefit of being able to haul 8 or more people and still have room for books, bags, and sports equipment. This type of segmentation focuses on the benefits that the product can offer to the target audience.

The 7-Member Beauchamp Family Recently Purchased a Mini-Van Because the Ads