Which of the following is the collection,recording,and analysis of data important in marketing and communicating that information to management?
A) marketing research
B) marketing customization
C) data collection
D) marketing information

Question

Quizplus · Accepted Answer

Marketing research involves the collection, recording, and analysis of data, as well as the communication of that information to management in order to make informed marketing decisions. While data collection and marketing information are also important components of marketing research, they do not encompass the full process. Marketing customization is not a commonly used term in marketing research.

Which of the Following Is the Collection,recording,and Analysis of Data