Data gathering through the use of ______ is when data are generally readily available because they are produced during the ordinary course of organizational activity.
A) interviews
B) surveys/questionnaires
C) observations
D) unobtrusive measures

Question

Quizplus · Accepted Answer

Unobtrusive measures involve gathering data without disturbing or intruding upon the people or setting being observed. This method is best used when data are already available and produced during the ordinary activities of the organization, such as analyzing sales records, production logs, or website traffic. Interviews, surveys/questionnaires, and observations generally require active participation from individuals within the organization or setting being studied.

Data Gathering Through the Use of ______ Is When Data