The marketing concept is a ______________ that guides the overall activities of an organization. It has evolved over time from a ______________ in the second half of the 19^th century to a _____________ today.

Question

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The marketing concept is a management philosophy that guides the overall activities of an organization. It evolved over time from a product orientation in the second half of the 20th century to a market orientation today, where companies focus on understanding and meeting the needs and wants of customers. The other choices in the question are either incorrect or do not accurately reflect the evolution of the marketing concept.

​The Marketing Concept Is a ______________ That Guides the Overall

The Marketing Concept Is a ______________ That Guides the Overall