When Disney World wants to have at least 90 percent of its customers indicating they had a memorable and satisfying experience at the park hotels, this is an example of
A)implementing the marketing mix
B)maintaining their corporate identity
C)a marketing objective
D)a strategic plan
E)a mission statement

Question

Quizplus · Accepted Answer

This is a clear example of a marketing objective - a specific goal that a company wants to achieve through its marketing efforts. In this case, Disney World's marketing objective is to have a high percentage of satisfied customers who had a memorable experience at their hotels.

When Disney World Wants to Have at Least 90 Percent