One way in which marketers can demonstrate social responsibility is through programs in sustainability. Which of the following is not included as a goal of sustainability?
A)long-term well-being of the natural environment
B)focus primarily on the external environment of the company
C)consider individuals as part of the natural environment
D)adopting more eco-friendly business practices
E)improving technologies that protect the natural environment

Question

Quizplus · Accepted Answer

Sustainability goals are focused on the long-term well-being of the natural environment and consider individuals as part of it. Adopting more eco-friendly business practices and improving technologies that protect the natural environment are also goals of sustainability. However, the focus of sustainability is on the overall well-being of the company and its stakeholders, and not just on the external environment. Therefore, option B (focusing primarily on the external environment of the company) is not included as a goal of sustainability.

One Way in Which Marketers Can Demonstrate Social Responsibility Is