Your company is in the final stages of deciding whether to launch a new product that you have been testing for the last six months. While the CEO of your company is very optimistic about the potential for the product, he is a skeptic by nature. He has asked you to conduct one last round of market research that will give him greater confidence in the product's prospects.
Which of the following types of marketing research should you conduct to satisfy the CEO's concerns?

Question

Your company is in the final stages of deciding whether to launch a new product that you have been testing for the last six months. While the CEO of your company is very optimistic about the potential for the product, he is a skeptic by nature. He has asked you to conduct one last round of market research that will give him greater confidence in the product's prospects.​ ​
Which of the following types of marketing research should you conduct to satisfy the CEO's concerns?

Quizplus · Accepted Answer

Conclusive research is the best option in this case, as it aims to provide conclusive evidence to support or refute a hypothesis. This type of research is often conducted when the decision-maker needs to make a final decision with confidence. It provides clear answers to specific questions and can help reduce uncertainty by providing concrete information about the market, competition, and consumers.

Your Company Is in the Final Stages of Deciding Whether