The Gap has recently produced a new line of athletic wear that closely competes with a designer label in its quality, utility, and appearance. However, it is about half the cost of the designer brand. Product managers for The Gap line plan to use price sensitivity, brand loyalty, and end use as variables to segment their target market. These are all _______ variables for market segmentation.
A)psychographic
B)usage
C)demographic
D)lifecycle
E)behavioristic

Question

Quizplus · Accepted Answer

Price sensitivity, brand loyalty, and end use are all behavioristic variables, as they relate to the behaviors and purchasing patterns of consumers.

The Gap Has Recently Produced a New Line of Athletic