Dell segments its business markets into small business, corporate, government agencies, K-12 schools, and higher education institutions. The primary segmentation variable used in this example is
A)geographic location.
B)type of organization.
C)secondary product use.
D)customer size.
E)market potential.

Question

Quizplus · Accepted Answer

Dell segments its markets based on the type of organization, such as small businesses, government agencies, and educational institutions. This is a common way to segment business markets, as different types of organizations have unique needs and buying behaviors. Geographic location, secondary product use, customer size, and market potential may also be used as segmentation variables, but they are not the primary variable used in this example.

Dell Segments Its Business Markets into Small Business, Corporate, Government