Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior?
A)customer's reactions to marketing strategy can impact the firm's success
B)all customers are the same when it comes to buying behavior
C)a firm should create a marketing mix that satisfies customers
D)it helps the marketer predict how consumers will respond to marketing strategies
E)the marketing concept stresses that a firm should know its customers

Question

Quizplus · Accepted Answer

This statement is not true. Customers are not all the same when it comes to buying behavior, which is why understanding consumer behavior is important for marketers to create effective marketing strategies that cater to their target audience.

Abercrombie & Fitch Is Developing a Program to Get to Know