Justin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was a young boy. Justin likes to spend his free time looking at car magazines, going to car shows, and watching NASCAR. Justin's interest in cars is referred to as
A)situational involvement.
B)dynamic involvement.
C)enduring involvement.
D)dynamic buying behavior.
E)situational buying behavior.

Question

Quizplus · Accepted Answer

Justin's interest in cars has been ongoing since childhood, indicating that it is an enduring involvement rather than a situational or dynamic one.

Justin Is Purchasing His Third Car in the Past Five