Stefanie is shopping for groceries at her local supermarket. As she picks up laundry detergent, she sees the display of bathroom cleaners and remembers that she is about to run out of it at home. Stefanie tries to remember the specific brand that she used last time, because she thought that was the best in terms of performance and value. In terms of the consumer buying decision process, Stefanie's remembering that she was almost out of bathroom cleaner is the ____ phase of the buying decision process, where trying to remember what brand she last used was an example of the _____ phase.

Question

Quizplus · Accepted Answer

Stefanie realizing that she needs to buy bathroom cleaner is the problem recognition phase, while trying to remember the brand she used last time is an example of internal information search phase, as she is trying to recall information from her memory.

Stefanie Is Shopping for Groceries at Her Local Supermarket