Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that
A)people in a specific group buy the product and are highly satisfied by it.
B)reference groups should be of little concern to the consumer.
C)reference groups are "in" and everyone should belong to at least one.
D)all products and brands are influenced by reference groups.
E)people in a specific group have tried the product and dislike it.

Question

Quizplus · Accepted Answer

Marketers are most likely to succeed when they indicate that people in a specific group buy the product and are highly satisfied by it. This is because consumers tend to seek conformity to reference groups that they admire or aspire to belong to, and positive feedback from such groups can be a strong motivator for purchase.

Marketers Who Attempt to Use Reference-Group Influence in Advertisements Are