Regardless of the extent to which a firm chooses to globalize its marketing strategy, extensive environmental analysis and marketing research are necessary to understand the needs and desires of the target market(s) and successfully implement the chosen marketing strategy.

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Extensive environmental analysis and marketing research are crucial for understanding the needs and desires of the target market(s) and implementing a successful marketing strategy, regardless of the level of globalization chosen by the firm.

Regardless of the Extent to Which a Firm Chooses to Globalize