Question 1

​Brand name, product characteristics, packaging, and labeling are some of the ______________ marketing mix variables to standardize for international markets.

Accepted Answer

Standardizing brand name, product characteristics, packaging, and labeling for international markets is relatively easier compared to other marketing mix variables like promotion and distribution, which may require significant cultural adaptation and local customization.

Question 2

​The internationally integrated structure is one type of organizational structure used by U.S. firms for their international operations. Which of the following statements is true about internationally integrated structures?

Accepted Answer

The answer of ​The internationally integrated structure is one type...

Question 3

​The North American Free Trade Agreement (NAFTA) ___________ tariffs on goods produced in and traded between Canada, Mexico and the United States.

Accepted Answer

NAFTA eliminated tariffs on goods produced in and traded between Canada, Mexico and the United States. This was one of the main goals of the agreement, to promote free trade among the three countries.

Question 4

​A ______________ links buyers and sellers in different countries but it has no manufacturing capability. It most important function is ___________ to products and moving them from the domestic country to the foreign country.

Accepted Answer

A trading company is a type of intermediary that connects buyers and sellers in different countries. Unlike a foreign subsidiary, it has no manufacturing capability. The most important function of a trading company is to facilitate the movement of products from the domestic country to the foreign country. This typically involves taking title to the products, which means assuming ownership and responsibility for them during the shipping process. Adding value or customizations may also be part of a trading company's role, but it is not its primary function. Therefore, the best choice is E - trading company; taking title.

Quiz 9: Reaching Global Markets

Brand name, product characteristics, packaging, and labeling are some of the ______________ marketing mix variables to standardize for international markets.

The internationally integrated structure is one type of organizational structure used by U.S. firms for their international operations. Which of the following statements is true about internationally integrated structures?

The North American Free Trade Agreement (NAFTA) ___________ tariffs on goods produced in and traded between Canada, Mexico and the United States.

A ____ links buyers and sellers in different countries but it has no manufacturing capability. It most important function is _ to products and moving them from the domestic country to the foreign country.