One trend that has caused consumer-generated information to gain importance is
A)an increase in mobile digital technology.
B)consumers' tendencies to trust other consumers over corporations.
C)the cultural trend of consumers being influenced by the "village."
D)the increase in adults other than parents influencing children.
E)a reduction in advertising expenditures.

Question

Quizplus · Accepted Answer

Consumers have become more skeptical of traditional advertising and marketing messages, and instead rely on the opinions and experiences of other consumers. This has led to the importance of consumer-generated information or user-generated content.

One Trend That Has Caused Consumer-Generated Information to Gain Importance