Two trends that have caused consumer-generated information to gain importance is
A)the recession and a reduction of advertising expenditures.
B)globalization and the cultural trend of consumers being influenced by the "village."
C)the increase of consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations.
D)an increase in mobile digital technology and store brands.
E)an increase in children's influence over the purchasing decision and the fact that adults other than parents influence children.

Question

Quizplus · Accepted Answer

The increase in consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations are two trends that have caused consumer-generated information to gain importance. This is because consumers are more likely to trust and rely on information from their peers rather than traditional advertising or corporate communications.

Two Trends That Have Caused Consumer-Generated Information to Gain Importance