When Fiat offers to let qualified buyers test drive the Fiat Doblo Van, the dealer is trying to stimulate which stage of the product adoption process?
A)Awareness
B)Interest
C)Evaluation
D)Trial
E)Adoption

Question

Quizplus · Accepted Answer

The dealer is trying to stimulate the trial stage of the product adoption process by offering test drives to qualified buyers. The trial stage involves potential customers trying out the product to see if it meets their needs and expectations before making a final decision to adopt or reject it.

When Fiat Offers to Let Qualified Buyers Test Drive the Fiat